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Company Sapfir, Ltd. was founded in 1992, nearly at the time when the market reformation began in this country. Nowadays it functions and develops successfully not only on the Ukrainian market but it has also entered the European, American and Australian market. What does the secret of Company's success lie in? First, it is necessary to mention a competent business guidance and serious family traditions in Company's management. As a family business, Sapfir was founded by Valeriy Reznichenko who is its General Director. Valuable assistance to Valeriy has been rendered by his wife Natalya. Their son Alexander works as a Commercial Director of the Company and his brother Vladimir also takes part in the firm's activities. Since it foundation the Company has covered a long way of development and its activity has no nalogues on the Ukrainian market. First, the Company is engaged in direct production, complete cycle. Nowadays jobs are given to more than 20 employers and the enterprise plans to extend the volume of production in the future. Second, Sapfir's object of commercial interest is traditional art activities so the Company contributes actively to popularization of Ukrainian culture and revival of the long-standing traditions of folk applied arts.
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